“ASM is a Top 14 brand”. For his first words as head coach, Christophe Urios did not hide the attraction he already had for Clermont even before settling in Auvergne on Thursday morning. This brand, the ASM has developed it gradually through its results. But also and above all thanks to the almost incomparable fervor of its Yellow Army and the very special atmosphere descending from the stands of the Michelin. It is no coincidence that our British colleagues asked us a lot about this on the sidelines of the Leicester reception last week.